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Global Brand Strategy : Unlocking Branding Potential Across Countries, Cultures & Markets/ Sicco van Gelder
Material type:
TextPublisher: United Kingdom, London : Kogan Page, 2003Description: xii, 260 pages : colour illustrations ; 23cmContent type: - text
- unmediated
- volume
- 074944469X :
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Monograf | JPS HQ Library Main Library | General Collections | MGT 658.8 VAN (Browse shelf(Opens below)) | Available | 1000034303 |
Includes bibliographical references and index
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