Global Brand Strategy : Unlocking Branding Potential Across Countries, Cultures & Markets/
Van Gelder, Sicco,
Global Brand Strategy : Unlocking Branding Potential Across Countries, Cultures & Markets/ Sicco van Gelder - xii, 260 pages : colour illustrations ; 23cm
Includes bibliographical references and index
074944469X : free
Brand name products--Planning
Brand name products
Brand name products--Marketing
Export marketing
658.8
Global Brand Strategy : Unlocking Branding Potential Across Countries, Cultures & Markets/ Sicco van Gelder - xii, 260 pages : colour illustrations ; 23cm
Includes bibliographical references and index
074944469X : free
Brand name products--Planning
Brand name products
Brand name products--Marketing
Export marketing
658.8