Global Brand Strategy : Unlocking Branding Potential Across Countries, Cultures & Markets/ (Record no. 20663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01050nam a2200277#i 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000024699 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230822s2003 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 074944469X : |
| Terms of availability | free |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JPS |
| Language of cataloging | eng |
| Transcribing agency | JPS |
| Description conventions | rda |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMUNIVERSAL DECIMAL CLASBER | |
| Universal Decimal Classification number | 658.8 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | MGT 658.8 VAN |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JPS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Van Gelder, Sicco, |
| Relator term | author. |
| 245 #0 - TITLE STATEMENT | |
| Title | Global Brand Strategy : Unlocking Branding Potential Across Countries, Cultures & Markets/ |
| Statement of responsibility, etc. | Sicco van Gelder |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | United Kingdom, London : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 260 pages : |
| Other physical details | colour illustrations ; |
| Dimensions | 23cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Planning |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| -- | Management |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Marketing |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monograf |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Collections | JPS HQ Library | JPS HQ Library | Main Library | 22/08/2023 | MGT 658.8 VAN | 1000034303 | 22/08/2023 | 22/08/2023 | Monograf |