THE CHANGE MASTERS: CORPORATE ENTREPRENEURS AT WORK

Parts one: The need for an American corporate renaissance. 1. Introduction. 2. Transformations in the American corporate environment, 1960-1980s. Part two: Why we're in trouble: The quiet suffocation of the entrepreneurial spirit in segmentalist companies. 3. Innovating against the grain: ten rules for stifling innovation. 4. The withering of the grass roots: the fate of employee innovations in an indifferent environment. Part three: Places where innovation flourishes and why? 5. Cultures of pride climate of success: Incentives for enterprise in high innovation companies. 6. Empowerment. 7. Energizing the grass roots: Employee involvement in innovation and change. Part four: Managing in the innovating organization: skills for change masters. 8. Power skills in use: Corporate entrepreneurs in action. 9. Dilemmas of participation. 10. The architecture of culture and strategy change. Part five: Can America do it? Realizing a corporate renaissance. 11. Trying to turn around an American archetype: The general motors story. 12. Reawakening the spirit of enterprise: towards an American corporate renaissance.

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