MANAGEMENT THE ASIAN WAY: ITS PHILOSOPHY, PRACTICE, AND OUTSTANDING PERSONALITIES

Part 1: The management of business. 1. Entrepreneurial management 1.1 A dozen long-stemmed chocolate chip cookies. 1.2 The ages of a company. 2. General management. 2.1 The compleat general manager 2.2 Power to the managers. 2.3 The helicopter quality. 2.4 The ninety percent solution. 2.5 The primacy of managerial judgement. 2.6 The one-year gamble. 2.7 Men's lib, anyone? 2.8 The price of corporate Ethics. 3.Strategic management.3.1 The biggest bang theory. 3.2 Using information technology in strategic management. 3.3 Strategic management: The new gospel. 3.4 Genghis Khan- Strategist and teacher. 4. Public relations management. 4.1 The manager who missed the bus. 4.2 Let George do it? 5. Marketing management. 5.1 developing market-driven companies. 5.2 Old buzzwords never die. 5.3 Kaisen: The new buzzword? 6. Operation management. 6.1 In search of productivity 6.2 No good deed shall go unpunished 6.3 World class production. Part 2:Development management. 2.1. Development strategy. 2.1.1 All this and heaven too! 2.1.2 Nationalism means never having to say, " I'm afraid" 2.1.3 On learning what we already know. 2.1.4 The unchained melody of ray and Vicky. 2.1.5 Big is beautiful. 2.1.6 A difficult decision on development strategy. 2.1.7 The mutant population bomb. 2.2. Development policy. 2.2.1 An ideology for the middle. 2.2.2 A fish story. 2.2.3 A communique from the frontlines of the war on poverty. 2.2.3 Teaching peoples how to fish. 2.3. Government management. 2.3.1 Thinking strategically about development. 2.3.2 Government as teacher. 2.3.3 Market intuition and technical literacy. 2.3.4 A dream of Bureaucracy as a dedicated elite. 2.3.5 The game managers and politicians play. 2.3.6 The power of feedback. 2.3.7 Enterpreneurship and revolution 2.3.8 Cory Aquino as managers: A success or a failure? 2.3.9 Lee Kuan Yew's example: Boon or Bane? Part 3: The Asian Managers. 3.1 Searching for the Asian Managers.3.2 The manager - technocrat or professional? 3.3 The Asian managers as professional. 3.4 The feeling of family. 3.4 Paternalism is not a "Four-letter Word". 3.5 The judgement of Hermes. 3.6 Ritual in management? 3.7 In search of.. the dignity of work. 3.8 What's it all about? 3.9 Living the seamless life. 3.10 Running a company democratically? 3.11 A tale of two managers 3.12 The never-ending argument. 3.13 Doing what comes naturally. 3.14 In Praise of profit. Part 4: Management education. 4.1 The three temptations of the management teacher. 4.2 Crying "Wolf" 4.3 Run silent run shallow. 4.4 The ultimate illusion 4.5 The darkling plain. 4.6 The challenge of the computer 4.7 The technology gap in MBA programs. 4.8 Hopefully a renaissance in management education 4.9 Is the MBA degree a worth while investment? 4.10 The secret of peter drucker's success as a writer. 4.11 Lament for a teacher of management.

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