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BLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INPIRE CONFIDENCE AND SEIZE NEW GROWTH //

Kim, W. Chan,

BLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INPIRE CONFIDENCE AND SEIZE NEW GROWTH // Proven steps to inspire confidence and seize new growth W. Chan Kim, Rene╠üe Mauborgne. - xi, 322 pages : illustrations ; 24 cm

Innowawasan Sdn Bhd - Tarikh terima 15/11/2018 Includes Index

Bibliography : Pages 305-307

Blue ocean shit -- The five steps to making a blue ocean shift -- Epilogue : A national blue ocean shift in action --

ISBN: 9781509832163 RM 119.90

Subjects--Topical Terms:
New Product
Market segmentation
Marketing--Management

Universal Decimal Class. No.: 658.624

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