Reader-friendly strategic management:a delightful blend of academic learning and street- smart parctices
Khoo, Kheng-Hor
Reader-friendly strategic management:a delightful blend of academic learning and street- smart parctices - Subang Jaya : Pelanduk Publications (M) Sdn Bhd, 1999 - 180p, 22cm
PART I/An Overview 1. Strategic Management in a Nutshell. PART II/Establishing Organizational Direction. 2. Mission, Objectives and Vision 3. The Strategic Decision-Makers. PART III/Environmental Analysis 4. The Approach to Environmental Analysis 5. The Internal Environment 6. The External Environment PART IV/Strategy Formulation 7. Corporate-Level Strategies 8. Business-Level Strategies. PART V/Strategy Choice or Decision 9. Selecting Appropriate Strategies. PART VI/Strategy Implementation. 10. Functional-Level Strategies 11. Making Things Happen PART VII/Control. 12. Control:Ensuring Things Run According to Plan. PART VIII/In Practice 13. International Strategic Managment 14. The Practice of Strategic Managment in Singapore & Malaysia 15. The practice of Strategic managment in Australia.
eng
9679786730
STRATEGIC PLANNING
Reader-friendly strategic management:a delightful blend of academic learning and street- smart parctices - Subang Jaya : Pelanduk Publications (M) Sdn Bhd, 1999 - 180p, 22cm
PART I/An Overview 1. Strategic Management in a Nutshell. PART II/Establishing Organizational Direction. 2. Mission, Objectives and Vision 3. The Strategic Decision-Makers. PART III/Environmental Analysis 4. The Approach to Environmental Analysis 5. The Internal Environment 6. The External Environment PART IV/Strategy Formulation 7. Corporate-Level Strategies 8. Business-Level Strategies. PART V/Strategy Choice or Decision 9. Selecting Appropriate Strategies. PART VI/Strategy Implementation. 10. Functional-Level Strategies 11. Making Things Happen PART VII/Control. 12. Control:Ensuring Things Run According to Plan. PART VIII/In Practice 13. International Strategic Managment 14. The Practice of Strategic Managment in Singapore & Malaysia 15. The practice of Strategic managment in Australia.
eng
9679786730
STRATEGIC PLANNING