000 01195nam a2200229#a 4500
001 vtls000003807
008 230822s1990 xx 000 0 eng d
020 _a0471008796
040 _aJPS
090 0 0 _aMGT 65.082 GRE
100 _aGREENBAUM, THOMAS L.
_eauthor
245 4 _aTHE CONSULTANT'S MANUAL: A COMPLETE BUILDING A SUCCESSFUL CONSULTING PRACTICE
260 _aNEW YORK: JOHN WILEY & SONS,
_c1990
300 _a228P
505 _aPart 1: Planning. 1. Marketing your consulting services. 2. Should you enter the consulting business? 3. The business plan. 4. Defining the business. 5. Developing a company identity. 6. Planning your company's finances. Part 2: Implementation. 7. Building awareness of your business-direct methods. 8. Building awareness of your business-indirect methods. 9. Developing a brochure. 10. Selling your consulting. 11. The consulting proposal. 12. Handling objections. 13. Service in a consulting business. 14. The ethics of the consulting business.
546 _aENG
650 1 0 _aCONSULTANTS-HANDBOOKS, MANUAL.
650 2 0 _aCONSULTANTS-MARKETING-HANDBOOKS, MANUAL.
942 _cMONO
990 _a1990
999 _a07517
_a65.082 GRE
_aVIRTUA00
_c2588
_d2588
003 JPS