| 000 | 01050nam a2200277#i 4500 | ||
|---|---|---|---|
| 001 | vtls000024699 | ||
| 008 | 230822s2003 xx 000 0 eng d | ||
| 020 |
_a074944469X : _cfree |
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| 040 |
_aJPS _beng _cJPS _erda |
||
| 080 | _a658.8 | ||
| 090 | 0 | 0 | _aMGT 658.8 VAN |
| 100 |
_aVan Gelder, Sicco, _eauthor. |
||
| 245 | 0 |
_aGlobal Brand Strategy : Unlocking Branding Potential Across Countries, Cultures & Markets/ _cSicco van Gelder |
|
| 264 | 1 |
_aUnited Kingdom, London : _bKogan Page, _c2003 |
|
| 300 |
_axii, 260 pages : _bcolour illustrations ; _c23cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 1 | 0 |
_aBrand name products _xPlanning |
| 650 | 2 | 0 |
_aBrand name products _XManagement |
| 650 | 2 | 0 |
_aBrand name products _xMarketing |
| 650 | 2 | 0 | _aExport marketing |
| 942 | _cMONO | ||
| 999 |
_aVIRTUA40 _aVTLSSORT0080*0200*0400*0800*0900*1000*2450*2640*2641*3000*3360*3370*3380*5040*6500*6501*6502*6503*9050*9051*9992 _c20663 _d20663 |
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| 003 | JPS | ||