THE CONSULTANT'S MANUAL: A COMPLETE BUILDING A SUCCESSFUL CONSULTING PRACTICE
- NEW YORK: JOHN WILEY & SONS, 1990
- 228P
Part 1: Planning. 1. Marketing your consulting services. 2. Should you enter the consulting business? 3. The business plan. 4. Defining the business. 5. Developing a company identity. 6. Planning your company's finances. Part 2: Implementation. 7. Building awareness of your business-direct methods. 8. Building awareness of your business-indirect methods. 9. Developing a brochure. 10. Selling your consulting. 11. The consulting proposal. 12. Handling objections. 13. Service in a consulting business. 14. The ethics of the consulting business.