TY - BOOK AU - PETERS, TOM. TI - A PASSION FOR EXCELLENCE: THE LEADERSHIP DIFFERENCE SN - 0006370624 PY - 1985/// CY - LONDON: HARPER COLLONS PUBLISHERS KW - Leadership N1 - Part 1: Common sense. 1. A blinding flash of the Obvious. 2. MBWA: The technology of the Obvious. 3. Integrity and the technology of the Obvious. Part 2: Customers. 4. Common courtesy: the ultimate barrier to competitor entry. 5. No such things as a commodity. 6. "Mere perception": On the irreducible humanness of customers. 7. Quality is not a technique. 8. The "smell" of the customer. Part 3: Innovation. 9. The mythology of innovation or a Skunkworks tale. 10. Three Skunks. 11. The context of innovation. 12. The "smell" of innovation. Part 4: People, people, and people. 13. Bone- deep beliefs. 14. Ownership! 15. Applause. Part 5: Leadership. 16. Attention, symbols, drama, vision and love 17. Transformation and enhancements: Small wins, debureaucratizing and pockets of excellence. 18. Coaching. 19. Doing MBWA. 20. Excellence in school leadership. 21. What price excellence? ER -