PETERS, TOM. <br/><br/>
A PASSION FOR EXCELLENCE: THE LEADERSHIP DIFFERENCE 

 - LONDON: HARPER COLLONS PUBLISHERS,  1985 
 - 437P; ILLUST 
<br/><br/>Part 1: Common sense. 1. A blinding flash of the Obvious. 2. MBWA: The technology of the Obvious. 3. Integrity and the technology of the Obvious. Part 2: Customers. 4. Common courtesy: the ultimate barrier to competitor entry. 5. No such things as a commodity. 6. "Mere perception": On the irreducible humanness of customers. 7. Quality is not a technique. 8. The "smell" of the customer. Part 3: Innovation. 9. The mythology of innovation or a Skunkworks tale. 10. Three Skunks. 11. The context of innovation. 12. The "smell" of innovation. Part 4: People, people, and people. 13. Bone- deep beliefs. 14. Ownership! 15. Applause. Part 5: Leadership. 16. Attention, symbols, drama, vision and love 17. Transformation and enhancements: Small wins, debureaucratizing and pockets of excellence. 18. Coaching. 19. Doing MBWA. 20. Excellence in school leadership. 21. What price excellence? 
<br/><br/><br/>ENG 
<br/><br/><label>ISBN: </label>0006370624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leadership