TY  - BOOK
AU  - Kim, W. Chan,
AU  - Mauborgne, Renée, œe author.
TI  - BLUE OCEAN SHIFT: BEYOND COMPETING : PROVEN STEPS TO INPIRE CONFIDENCE AND SEIZE NEW GROWTH /
SN  - 9781509832163
PY  - 2017///
CY  - New York
PB  - Hachette Books
KW  - New Product
KW  - Market segmentation
KW  - Marketing
KW  - Management
N1  - Innowawasan Sdn Bhd - Tarikh terima 15/11/2018; Includes Index; Bibliography : Pages 305-307; Blue ocean shit -- The five steps to making a blue ocean shift -- Epilogue : A national blue ocean shift in action --
ER  -