TY - BOOK AU - Gannett, Allen, TI - THE CREATIVE CURVE: HOW TO DEVELOP THE RIGHT IDEA, AT THE RIGHT TIME / SN - 9780753548738 PY - 2018/// CY - New York PB - Currency KW - Creatives ability in business KW - Psychology KW - Creative ability KW - Sucess in business N1 - Innowawasan Sdn Bhd - Tarikh terima 15/11/2018; Includes bibliographical references and index; Overturning the Mythology of Creativity -- The four laws of the creative curve ER -