TY  - BOOK
AU  - Van Gelder, Sicco,
TI  - Global Brand Strategy : Unlocking Branding Potential Across Countries, Cultures & Markets
SN  - 074944469X :
PY  - 2003///
CY  - United Kingdom, London
PB  - Kogan Page
KW  - Brand name products
KW  - Planning
KW  - Marketing
KW  - Export marketing
N1  - Includes bibliographical references and index
ER  -