Van Gelder, Sicco, <br/><br/>
Global Brand Strategy : Unlocking Branding Potential Across Countries, Cultures & Markets/ 
Sicco van Gelder 
 - xii, 260 pages :  colour illustrations ;  23cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>074944469X :  free 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Planning<br/>Brand name products<br/>Brand name products--Marketing<br/>Export marketing
<br/><br/><label>Universal Decimal Class. No.: </label>658.8